Emergency Blog: Big Arch Review
The blog's first food review!
I love McDonald’s. I eat there 3-4 times a week—down from 5 pre-Covid, which is how we’re all marking time (from “since the birth of God” to “since the Plague”…). I couldn’t do that back in grad school (no money for such extravagances), but now that I have a real job...
I’ve eaten just about everything on the menu locally, but they add things… If you’ve seen the awkward vid of the McDonald’s CEO eating a hamburger, you might’ve caught that what he’s promoting is the Big Arch, a new burger. The idea, if you listen to this great segment from the WSJ (free on YouTube) with the CEO, is to try to capture a slice of the premium burger market.
It’s going to work. Now, I know it’s in keeping with this blog’s usual thing to do an actual analysis with some math and a little theory, but this time I’ve got a better, more convincing reason. I tried it tonight, and I have news to report:
It tastes like the fruit must have tasted in the garden.
Dear God.
Homer sang of the Lotus Eaters, a people who were lulled into a state of perfect apathy where they forgot their homes, their goals, and their loves upon tasting the fruit of the Lotus and desired only to eat it and bask in the bliss it offered for the rest of their days. I now understand why such a life might be desirable.
In a world where everyone’s out there making the robots write their CRUD apps, it’s a breath of fresh air to see true innovation in the wild.
Let’s get into specifics:
The patty is truly big. Much larger and thicker than you’d expect from McDonald’s. A bit off-brand in this respect, but it’s so well done. Delectable.
They have these little fried onion things for some crunch. It crunches.
The sauce is very Big Mac-ish, so if you’re a fan of that (like me), you’ll dig it.
I was almost full before the fries (I eat in order: first burger, then fries. I’m not an animal).
This is my true and honest review. Sadly, McDonald’s did not pay me for this. If they want to send money, I won’t decline. I am 100% for sale. I want to be clear on that.
The Big Arch will be my go-to for as long as they have it. Fabulous work, MCD 0.00%↑ gang.
Thanks for reading!
Zach
Connect at: https://linkedin.com/in/zlflynn